Inkdot Brand guidelines
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Brand guidelines · Version 1.0 · November 2026

Every conversation, answered.

How the Inkdot brand looks, sounds and shows up. Copy colors, test type, check your writing and download logo files, all on this page.

NameInkdot
Core colors
TypefacesBricolage Grotesque · Inter
Contact[email protected]

01 Brand idea

The dot is always on.

An ink square is a business at work. The lime dot is the signal that someone is there to answer, at any hour. Inkdot gets businesses online and keeps that dot lit, with a person always one step away when a decision matters.

Inkdot in one sentenceWe get businesses online and keep them answering, with websites, business email and AI agents.

Responsive

We answer fast and we answer fully. No message waits until Monday.

Practical

We talk about leads, bookings and hours saved. Not about AI for its own sake.

Accountable

Every action is logged. Sensitive calls go to a person. We show our work.

Warm

Friendly and plain-spoken, like a great front desk. Never robotic, never pushy.

We are, we are not

We areWe are not
FastFrantic
ConfidentHype-driven
HelpfulPushy
AutomatedUnattended
One team, start to finishA pile of freelancers

03 Color

Color

Ink and White do most of the work. Lime is the signal: the dot, the main highlight and one bold moment per layout. Click any swatch to copy its value.

Copy format

CMYK values are starting points. Proof Lime on press: it sits outside most CMYK gamuts and may need a spot color.

Supporting colors

Use one campaign accent at a time to theme a campaign, a vertical or a chart. Accents can stand in for Lime in a layout, never in the logo. Always set Ink text on them.

Balance

  • One Lime moment per screen or page.
  • No gradient washes. Flat color, hairlines and space.
  • Never set text in Lime on light backgrounds.
  • Color carries meaning, so always pair it with words.

Contrast checker

Pick a text color and a background. Body text needs 4.5:1, large text (24 px and up) needs 3:1.

Text color
Background

Approved pairs

Aa

Every conversation, answered. Inkdot agents reply to every lead in seconds.

18.7:1Ink on White

04 Typography

Three typefaces, three jobs

All three are free on Google Fonts, so every team and every tool can use them.

Display · headlines, big numbers

Bricolage Grotesque

Aa

Medium 500, SemiBold 600, Bold 700. Tight tracking, minus 3% to minus 4% at display sizes.

Get it on Google Fonts

Body · copy and interface

Inter

Aa

Regular 400, Medium 500, SemiBold 600. Paragraphs, buttons, forms and chat bubbles.

Get it on Google Fonts

Mono · labels, agent data

JetBrains Mono

Aa

Regular 400, Medium 500. Eyebrows, timestamps, step numbers and action logs. Never paragraphs.

Get it on Google Fonts

Type tester

Typeface
Weight
Background

Every conversation, answered.

font-family: 'Bricolage Grotesque'; font-weight: 700; font-size: 64px; letter-spacing: -0.035em;

Type scale (web)

Display · 80 / 1.02Every conversation
H1 · 56 / 1.05Custom agents, not templates
H2 · 40 / 1.1From first call to launch
H3 · 26 / 1.15Reply to every lead in seconds
Body L · 20 / 1.55Each agent is trained on your offers, policies and tone.
Body · 16 / 1.55Agents answer website chat, DMs and email the moment they arrive.
Small · 14 / 1.5Free 30-minute call, scheduled in your time zone.
Eyebrow · 12 mono capsWhat your agents do

The Lime highlight

Get online. Then let AI agents answer every customer.

Underline one word per headline with a Lime bar at 26% of the type height. Pick the word that carries the outcome. Never highlight a whole line.

Typesetting rules

  • Sentence case for headings, buttons and labels.
  • Left aligned. Center only short, standalone lines.
  • All caps only in Mono eyebrows and labels.
  • Keep lines between 45 and 75 characters.
  • Use numerals: 3 calls, 24/7, 2:00 PM.

05 Components

Core components

The building blocks of every Inkdot page. Hover the buttons and switch the conversation tabs to see them in action.

Buttons

Book a strategy call
Book a strategy callSee the Launch package

Pill shape, 44 px minimum height. The round knob carries the arrow and the accent.

Inkdot agentWhatsApp Business
Online

Inbound in Paper, agent in Ink, actions in Mono on Lime Soft, approvals in a dashed Ink frame.

Status chips

Answered Booked Needs approval Online

State is always written in words, never shown by color alone.

Radius

12 chips
18 panels
28 cards
32 sections

Prefer hairlines and space. One soft shadow only, for floating panels: 0 24px 48px at 8% Ink.

Design tokens

All colors and fonts as CSS variables, ready for any project.

06 Icons and graphic elements

Simple lines, live signals

24 px grid, 2 px stroke, round caps and joins, no fills. We use the open-source Lucide set so every icon matches. Click an icon to copy its SVG.

OnlineBullet marker

The live dot

Borrowed from the mark. A small Lime dot says "on" or "active", marks a list, or opens an eyebrow pill. Outline it in Ink on light backgrounds.

Here are both options.

Sent pricing sheet

Conversation stacks

Our illustration style is real UI. Short, believable chats and action logs show the product working. No robots, no glowing brains.

A person decides

The dashed frame

A dashed Ink line always means a human checkpoint. Keep it for approvals and hand-offs so it keeps that meaning.

07 Voice and messaging

How Inkdot sounds

Short sentences. Concrete outcomes. Calm confidence. People stay in charge.

Concrete over clever

"Your agent answered 214 messages last night and booked 9 calls."

"Revolutionize your customer experience with cutting-edge AI."

Say what the agent did

"Checked the calendar and held Thursday at 2:00 PM."

"Our AI is processing your request."

People stay in charge

"Nothing is sent until you approve it."

"Fully autonomous. Set it and forget it."

Calm confidence

"You get a week-by-week plan on the strategy call."

"Instant results, guaranteed!"

Words we avoid

Revolutionary, game-changing, cutting-edge, unleash, supercharge, seamless, magic, set and forget, and "AI-powered" in place of saying what it does.

Words we use

Reply, answer, qualify, book, approve, hand off, follow up, launch, run, measure, save time.

Check your copy

Paste a headline, post or email. The checker flags hype words, em and en dashes, weak calls to action, exclamation marks and brand-name mistakes.

Result

    What we say

    Tagline

    Every conversation, answered.

    Descriptor

    AI agency for growing businesses

    Positioning

    For growing businesses that want to look established online and never miss a customer, Inkdot is one team for everything: brand, domain, business email, website, AI videos and AI agents. Unlike juggling freelancers and chatbot templates, every Inkdot project is built around the client's business, with a person approving anything sensitive.

    Boilerplate

    Inkdot is an AI agency that gets businesses online and keeps them answering. We design brands and websites, set up domains and business email, produce AI videos, and build AI agents for WhatsApp, website chat and social media. Every agent is trained on the client's business, with a person approving anything sensitive.

    Message pillars

    01 One team, start to finish.

    Brand, tech, website and AI under one roof.

    02 Always answering.

    Every lead gets a reply in seconds, on any channel.

    03 Built around your business.

    Trained on your offers, policies and tone, connected to your tools.

    04 You stay in control.

    Approvals for sensitive steps and a full log of every action.

    Services and naming

    Get onlineWebsite development, Domain and ops setup, Business email setup
    Grow with AIAI videos, WhatsApp agent, Website chatbot, Social media agent
    BundleLaunch package
    Primary CTABook a strategy call
    Secondary CTASee the Launch package
    AvoidGet started, Learn more, Submit

    Mechanics

    • No em dashes or en dashes. Use a period, comma, colon or parentheses.
    • Write ranges with "to": 2 to 4 weeks.
    • Short sentences. One idea each.
    • Inkdot is one word with a capital I.

    08 Applications

    The brand in use

    How the system comes together on the website, social media and print. Click the business card to flip it.

    inkdot.online
    InkdotServicesLaunch packageHow it worksFAQBook a strategy call
    AI agency for growing businesses

    Get online. Then let AI agents answer every customer.

    Inkdot builds your brand, domain, business email and website, then adds AI agents for WhatsApp, website chat and social media.

    Book a strategy call

    Hi! Any slots for a teeth cleaning this week?

    Yes. Thursday at 10:30 AM or Friday at 4:00 PM?

    Booked Fri, 4:00 PM

    Inkdot

    A lead messaged at 2:14 AM. Your agent answered.

    Every conversation, answered.
    Post · statement

    Do you deliver on weekends?

    Yes, Saturday and Sunday. Want me to book a slot?

    Booked: Sat, 10:00 AM

    InkdotAnswered in seconds
    Post · product moment
    Business card · click to flip
    Faisal · Founder, Inkdot
    [email protected] · inkdot.online
    Book a strategy call
    Email signature
    Profile photoInkdot

    Every conversation, answered.

    LinkedIn banner · 1584 x 396 · keep content clear of the profile photo

    09 Downloads

    Logo files and tokens

    Every file is generated in your browser at full quality. PNGs have transparent backgrounds.